URL Structure
Having a clear and well defined URL structure on your website can help Google have a better understanding of what each page is about and the type of content on that page, this in turn can boost your SEO rankings on Google as Google will understand what type of keywords that page is providing valuable information to it’s users. Ensure you keep your URLs short and to the point to rank higher on Google search. In general longer URLs don’t rank as well as shorter precise URLs.
URL Structure Cost
It's free to change your URL structure, ensure you understand how URLs work before making changes, if you incorrectly change your websites URLs this can impact your SEO.
URL Structure Difficulty
It's quite simple to change your website pages URLs, most website design platforms have a simple set up that allows you to change your URLs with ease.
URL Structure Time
It doesn't take long to change the URL of a page but for larger websites with many pages, it will take hours to change the URL of each page, it's unlikely you'd want to change the URL of every page on your site.
URL Structure Benefits
Having a good URL structure on your website can boost your websites SEO rankings by allowing Google to better understand the purpose and content on each of your pages.
URL Structure Cons
People that don't have a good understanding of technical SEO should not change their page URLs or they can badly damage their websites SEO rankings.
URL Structure Integrations
There are many plugins available that allow users to change or optimise their websites URL structure, explore how you can improve your websites URL structure today.
Google Search Console
Google search console is a essential SEO tool you can use to boost your SEO by helping Google to understand the structure and purpose of your website in a better way. You can use Google search console to add a sitemap to your website and analyse your websites SEO performance.
XML Sitemap
Generate a XML sitemap and add it to your Google search console. Help Google understand your websites structure and purpose better and boost your SEO score. If you're building your own website this is important to implement once you've set up your website.
Yoast SEO Plugin
he Yoast SEO plugin is helpful for boosting your websites SEO score. It's useful at a basic and advanced SEO level so ensuring you add this plugin to your WordPress website is essential to gain a basic advantage over your competition. There are several features available on the Yoast SEO plugin.
Moz SEO Tool
The Moz.com SEO tool can be used by beginners and experienced SEO professionals to help boost your websites SEO score. Moz provides a wide range of reliable SEO tools such as link analysis, website social score, website content analysis, website rankings and keyword tools to provide a one stop shop for all your SEO needs.
Disavow Tool
The Google disavow tool can be used to help reduce the amount of unwanted backlinks pointing to various pages on your website. When using SEO tools at a higher level it can be easy to add backlinks that might be damaging to your websites SEO score. Understanding how to find and remove these backlinks are important.
SEO Competitors
Keyword research and competitor research helps you understand your competitors better. Looking at your competitors website can help you see the standard and content you may need to put on your website to match your competitors website. You can see your competitors simply by typing in your keyword of interest.
Choosing keywords
The keywords you choose can effect the time it takes to see SEO results and even the overall success of your SEO campaign. Ensuring you target realistic keywords is important to see SEO results within a reasonable timeframe.
Long tail keywords
Long tail keywords are essentially long phrases a person might type into Google search that are very specific and usually lower competition. SEO experts use long tail keywords to help generate valuable traffic for websites.
Keyword search volume
Keyword research helps identify how many people are typing in a specific keyword each month, this is known as keyword search volume. It's difficult to predict accurate SEO results without doing any keyword research.
Mobile Friendliness
Mobile friendly websites rank higher in Google searches than websites that don't work well on mobile devices. It's important Google users can access your website using computers, tablets and mobile devices.
URL Structure
The URL structure effects SEO because the URL is an indication of what the website page is going to be talking about. Having a short specific URL is best than longer URLs unrelated to the content on that website page.
Identify and fix crawl errors
Crawl errors are talking about when Google fails to properly analyse a page on your website. You can use Google search console to identify and remove crawl errors on your website to improve your rankings.
Identify and fix broken links
You can identify and fix broken website links using a SEO tool like Yoast or Moz. Fixing broken links can help boost your websites SEO score by improving the structure of your website.
Ensure HTTPS connection
Website visitors need to know your website is secure, having a HTTP connection with no SSL certificate set up to provide a HTTPS connection to your website can greatly damage SEO.
Optimise load time
Ensure your website has a fast load time, load time is affected by a wide range of things such as hosting, chosen web design platform and the website design itself.
Fix duplicate title tags
You can fix duplicate title tags by using a SEO tool such as Yoast SEO for WordPress websites. Yoast can help you identify multiple title tags on a webpage so you can make the correct changes. Moz.com also helps with identifying multiple title tags.
Optimise images for SEO
Ensure you have clear, fast loading images on your website with the right descriptions for each image. This can help you rank higher on Google image search and help boost traffic to your website, in turn boosting your websites SEO score due to increased traffic.
Optimise content quality
Ensure your website is full of valuable, shareable content that's helping answer peoples questions of providing them with some kind of solution to their problem. The more quality content available on your website the higher your website is going to rank.
Page structure
Ensuring your websites page structure is optimised for user retention and a fast load time are just two of the many SEO aspects your page structure effects.
Google Business Profile
Having a Google business profile can help boost your SEO rankings as it provides a valuable backlink from Google and also helps improve your websites overall trust score.
Digital PR
Having a realistic and feasible digital PR strategy is important to understand where SEO is used to help boost your websites rankings and visibility online and boost your SEO.
High DA Backlinks
Finding niche relevant, high-DA backlinks is important to help boost your websites online score. Niche relevant backlinks are also important and this is often overlooked when people are doing their own SEO.
Backlink Analysis
Backlink analysis helps you understand the difference between your backlinks and your competitors backlinks, you can replicate and improve your competitors backlink profile to enhance your own websites SEO.
Social Strength
Social strength refers to how well represented your brand is on social media, connect your social media and website together to improve your SEO score and increase traffic to your website.