Google Search Console
Google Search Console (GSC), formerly known as Google Webmaster Tools, is a free web service provided by Google that allows website owners, webmasters, and SEO professionals to monitor and optimise their website’s presence in Google search results.
Google Search Console is designed to help website owners and webmasters understand how their site is performing in Google Search and to identify and fix issues that may affect their site’s visibility. It offers a range of features and tools to help users monitor and improve their website’s presence in Google Search results.
Main features on Google Search Console
Google search console is an essential tool to help rank your business on the first page of Google, you need to to index your website and analyse the keywords your website is ranking for.
Google search console helps you to understand the best way to quickly rank your website on the first page of Google for your desired keywords, it gives you multiple insights that show you what keywords your ranking for well and what pages need to be improved to rank for your target keywords.
Google search console is free SEO tool you should utilise to rank your site higher on Google. Learn the different aspects of Google search console and how they can help you rank your website higher on Google.
Performance Report
Google search console offers a comprehensive performance report that shows you how many clicks and impressions your website is getting. This is an invaluable tool you can't go without if you want to tank your websites SEO seriously. Your performance report is updated on a daily basis so you can achieve the best SEO ranking on your website.
Coverage Report
You coverage report shows you the different keywords your getting clicks and impressions for, you can optimise your website to ensure it's ranking for the keywords getting the most impressions, this will ensure you secure valuable clocks and leads fore the keywords your trying to target on your different web pages. Contact us to learn more.
URL Inspection Tool
The URL inspection tool provided on Google search console provides valuable insights into what pages are being indexed and what pages are not being indexed by Google, it tells you the different reasons why pages are not being indexed so you can make the required changes on each page so they can be indexed by Google. You can learn more reading our blog posts.
Sitemaps
Sitemaps tell Google the structure of your website and the different pages on your website, you need to use Google search console to index. Having a sitemap on your website allows google to properly index your site in it;s search engine further improving your websites SEO rankings and allowing for greater visibility.
`Mobile Usability Report
Google Search Console provides mobile usage reports giving you an indication of how effective your Accelerated mobile pages (AMP) are performing, mobile usage reports are essential in 2024 as many people visiting your website may use a smartphone to locate your products or services.
Security issues Report
Having a secure website is essential for high SEO ranking, using Google Search Console to help you identify and fix any security vulnerabilities on your website can not only boost your SEO rankings but can also give those using your website more trust knowing their data is secure when using your site.
Using Google search console to boost your SEO
Google Search Console can help boost your websites SEO performance by allowing you to see your websites current ranking and allows you to make the necessary changes to improve your websites ranking so it’s working at it’s optimal level.
Learn what pages to optimise
Google Search Console helps us understand what pages are performing well on your website and enables us to make the correct changes to optimise your website even further.
Learn what to improve
Many structural and technical features can effect your websites SEO and performance. Google search console helps us to understand what features aren't optimised and improve them.
See what SEO methods are working
Google search console helps us understand what pages are ranking well and it allows us to make the best changes or replicate methods that are working well on other website pages.
Keyword Targets
Knowing what SEO keywords to target is important as it helps formulate an effecting SEO strategy, saving you time and optimising your entire SEO process for your painting website. You can use SEO tools such as Moz to gain a better understanding of popular SEO keywords for painting.
Website Design
Having a well structured website can optimise your overall SEO rankings by boosting several on page SEO ranking factors such as page load time, security and user screen time, your website design is an important part of your SEO process so ensuring you get this right firs time is vital for good SEO.
On Page SEO
On page SEO is closely associated with your website design but refers to more specific on page aspects such as internal backlinks, keyword volume, meta titles (H1,H2,H3 tags), quality and diversity of your page content, images and overall page structure, on page SEO specifically refers to on page SEO features.
Why Google Search Console is important
Google search console is not only essential for gaining a better understanding of your website it allows us to understand the changes we need to make to improve it and what methods are working well.
Without knowing what keywords people are searching for your essentially wokring blind, this is why it’s important to use a SEO company that understands keyword research and how to find the best keywords to target.
Understanding your website
Google Search Console helps us gain a better understanding of your website and how we can improve your performance by making the correct changes.
Checking your SEO progress
Google search console helps us to track your SEO performance on a daily basis which is essential for adjusting SEO methods and improving your website performance .
Make the right changes
You can often make negative changes on our website that badly effect your websites SEO rankings, Google search console helps you make the right changes ensuring your SEO ranking is always improving.
Other important SEO ranking tools and factors
Google search console us not the only tool or ranking factor that can help you get on the first page of Google. Learn more about the other toolsÂ
Google Search Console
Google search console is a essential SEO tool you can use to boost your SEO by helping Google to understand the structure and purpose of your website in a better way. You can use Google search console to add a sitemap to your website and analyse your websites SEO performance.
XML Sitemap
Generate a XML sitemap and add it to your Google search console. Help Google understand your websites structure and purpose better and boost your SEO score. If you're building your own website this is important to implement once you've set up your website. Contact us to learn more.
Yoast SEO Plugin
The Yoast SEO plugin is helpful for boosting your websites SEO score. It's useful at a basic and advanced SEO level so ensuring you add this plugin to your WordPress website is essential to gain a basic advantage over your competition. There are several features available on the Yoast SEO plugin.
Moz SEO Tool
The Moz.com SEO tool can be used by beginners and experienced SEO professionals to help boost your websites SEO score. Moz provides a wide range of reliable SEO tools such as link analysis, website social score, website content analysis, website rankings and keyword tools to provide a one stop shop for all your SEO needs.
Disavow Tool
The Google disavow tool can be used to help reduce the amount of unwanted backlinks pointing to various pages on your website. When using SEO tools at a higher level it can be easy to add backlinks that might be damaging to your websites SEO score. Understanding how to find and remove these backlinks are important.
SEO Competitors
Keyword research and competitor research helps you understand your competitors better. Looking at your competitors website can help you see the standard and content you may need to put on your website to match your competitors website. You can see your competitors simply by typing in your keyword of interest.
Choosing keywords
The keywords you choose can effect the time it takes to see SEO results and even the overall success of your SEO campaign. Ensuring you target realistic keywords is important to see SEO results within a reasonable timeframe.
Long tail keywords
Long tail keywords are essentially long phrases a person might type into Google search that are very specific and usually lower competition. SEO experts use long tail keywords to help generate valuable traffic for websites.
Keyword search volume
Keyword research helps identify how many people are typing in a specific keyword each month, this is known as keyword search volume. It's difficult to predict accurate SEO results without doing any keyword research.
Mobile Friendliness
Mobile friendly websites rank higher in Google searches than websites that don't work well on mobile devices. It's important Google users can access your website using computers, tablets and mobile devices.
URL Structure
The URL structure effects SEO because the URL is an indication of what the website page is going to be talking about. Having a short specific URL is best than longer URLs unrelated to the content on that website page.
Identify and fix crawl errors
Crawl errors are talking about when Google fails to properly analyse a page on your website. You can use Google search console to identify and remove crawl errors on your website to improve your rankings.
Identify and fix broken links
You can identify and fix broken website links using a SEO tool like Yoast or Moz. Fixing broken links can help boost your websites SEO score by improving the structure of your website.
Ensure HTTPS connection
Website visitors need to know your website is secure, having a HTTP connection with no SSL certificate set up to provide a HTTPS connection to your website can greatly damage SEO.
Optimise load time
Ensure your website has a fast load time, load time is affected by a wide range of things such as hosting, chosen web design platform and the website design itself.
Fix duplicate title tags
You can fix duplicate title tags by using a SEO tool such as Yoast SEO for WordPress websites. Yoast can help you identify multiple title tags on a webpage so you can make the correct changes. Moz.com also helps with identifying multiple title tags.
Optimise images for SEO
Ensure you have clear, fast loading images on your website with the right descriptions for each image. This can help you rank higher on Google image search and help boost traffic to your website, in turn boosting your websites SEO score due to increased traffic.
Optimise content quality
Ensure your website is full of valuable, shareable content that's helping answer peoples questions of providing them with some kind of solution to their problem. The more quality content available on your website the higher your website is going to rank.
Page structure
Ensuring your websites page structure is optimised for user retention and a fast load time are just two of the many SEO aspects your page structure effects.
Google Business Profile
Having a Google business profile can help boost your SEO rankings as it provides a valuable backlink from Google and also helps improve your websites overall trust score.
Digital PR
Having a realistic and feasible digital PR strategy is important to understand where SEO is used to help boost your websites rankings and visibility online and boost your SEO.
High DA Backlinks
Finding niche relevant, high-DA backlinks is important to help boost your websites online score. Niche relevant backlinks are also important and this is often overlooked when people are doing their own SEO.
Backlink Analysis
Backlink analysis helps you understand the difference between your backlinks and your competitors backlinks, you can replicate and improve your competitors backlink profile to enhance your own websites SEO.
Social Strength
Social strength refers to how well represented your brand is on social media, connect your social media and website together to improve your SEO score and increase traffic to your website.