Brixton SEO
Learn more about our SEO process and how we can hep you achieve first page rankings for your desired keywords on Google.
Understanding SEO in 60 seconds
SEO is often overcomplicated with lots of technical terms and jargon. SEO is easy to understand and achieving good SEO results is even easier
Search engine optimisation or SEO, is the term used to describe how you rank a website on google for the search phrases you want, we call these search phrases keywords. Some keywords are harder than others, hence why it might take you longer to rank for some keywords compared to others.
How to find keywords
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How to rank keywords
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01.
On-page SEO
On-page SEO is a combination of different SEO factors you can change on your website page, this includes the website content, how your website is structured, meta titles, use of H1, H2, H3 and H4 tags, page load time, internal backlinks, pictures and social integrations on your page. The mobile friendliness of your page would also fall under on-page SEO as this would effect things like user retention and the conversion rate of your page.
02.
Off- page SEO
There are many off-page SEO factors that can effect your websites overall SEO ranking. Some of these off page factors include the number and quality of external backlinks linking to your website, your sitemap, social sharing on different platforms, having niche relevant websites linking to your website is also important, non niche relevant websites with a high DA that link to your website can damage your websites overall rankings as it will be seen as spam.
03.
Internal Backlinks
Internal backlinks are links from pages within your own website, there are many different ways to generate different internal backlinks on your website. If you want to boost your websites SEO rankings then having a good internal backlink setup will certainly help you achieve this. Internal backlinks improve the navigation and overall structure of your website, provide a way to put anchor texts in your website and direct them to pages of interest and improve the SEO of your website.
04.
External Backlinks
External backlinks are links from other websites to your website, external backlinks provide Google with a way of understanding the importance of your website and are one of the most important elements of your SEO especially when dealing with high competition keywords, the best external backlink will be niche relevant, have a HIGH DA and come from a website Google deems as legitimate.
05.
Anchor Text
Anchor text are used to tell website users and Google what the link your directing them to is a about, it’s a great way to boost your SEO and is often use when linking internally to direct users around a website. It’s a vital part of SEO and anchor text ensure pages rank for the correct intended keywords.
06.
Meta titles
Meta titles are used to tell potential website visitors what your webpage is about. The information you put on your meta title can be the determining factor if someone visits your webpage or another one, that makes metatitles really important for SEO. Meta titles are also used by Google to gain a better understanding about your page. Meta titles are often not used enough by website designers and this can badly effect a websites overall SEO score.
07.
Page URL
Your pages URL can dramatically effect the SEO results of your page, your URL should reflect the keywords and information that is present on your page. Having a URL that has no relevance to the keywords you want your page to rank for or a URL that’s too long can badly effect the SEO rankings of your page. Ensure you think about your entire website URL structure before building a new website. Using a company like Quick SEO Solutions to build your website is beneficial as we have a strong understanding of how to set up you website that follows the best SEO practises.
08.
Word content (count)
Word count is the amount of words you have on a given page on your website. Words are content so the more words you put on your page the more content you have and the better rankings. The words should make sense and points well structured and articulated. Adding a bunch of random, irrelevant words that don’t help answer a query or provide useful information to website users will not help towards increasing your websites overall SEO rankings. Ensure your website has quality content to place your webpage higher in the SEO rankings due to having more quality content than your competitors.
09.
Pictures and media
Pictures and media provide a visual representation of your business, help increase engagement, increase your brand awareness and provides a way to educate users about your product or service and sell your company at the same time. Although pictures and media are not always required or even beneficial, finding a way to have some kind of pictures or media is important for adding diversity and creativity to your website.
10.
Social integration
Having social media integration on your website can boost your SEO score and improves your websites trust ratings. Link your website to your various social media profiles and add your website on your various social profiles to boost your SEO score.
11.
Keyword Research
Keyword research is one of the most important aspects of SEO. Understanding keyword research requires a deeper understanding of how SEO works. Using SEO tools like Moz.com can help you with your keyword research. We also have keyword tools available on our website you can use to help you with your keyword research.
12.
Sitemap
Google uses a sitemap to identify the different pages on your website and how they link together. Using a sitemap is important to help Google understand how your website works and is beneficial for your SEO. if you’re using WordPress the Yoast SEO plugin can generate a XML sitemap you can add to Google Search Console.
SEO in Brixton
Get the best SEO keywords for your website for free here, just copy and paste the keyword list you need.
Google Search Console
Google search console is a essential SEO tool you can use to boost your SEO by helping Google to understand the structure and purpose of your website in a better way. You can use Google search console to add a sitemap to your website and analyse your websites SEO performance.
XML Sitemap
Generate a XML sitemap and add it to your Google search console. Help Google understand your websites structure and purpose better and boost your SEO score. If you're building your own website this is important to implement once you've set up your website.
Yoast SEO Plugin
The Yoast SEO plugin is helpful for boosting your websites SEO score. It's useful at a basic and advanced SEO level so ensuring you add this plugin to your WordPress website is essential to gain a basic advantage over your competition.
Moz SEO Tool
The Moz.com SEO tool can be used by beginners and experienced SEO professionals to help boost your websites SEO score.
Disavow Tool
The Google disavow tool can be used to help reduce the amount of unwanted backlinks pointing to various pages on your website.
Keyword Research
Understanding SEO keyword research is important to identify the most effective SEO methods to use in your campaign and how long it may take to see effective SEO results for your SEO campaign.
Understanding competitors
Keyword research helps you understand your competitors better. Looking at your competitors website can help you see the standard and content you may need to put on your website to match your competitors website.
Choosing keywords
The keywords you choose can effect the time it takes to see SEO results and even the overall success of your SEO campaign. Ensuring you target realistic keywords is important to see SEO results within a reasonable timeframe.
Long tail keywords
Long tail keywords are essential long phrases a person might type into Google that are very specific and usually lower competition. SEO experts use long tail keywords to help generate valuable traffic for websites.
Keyword search volume
Keyword research helps identify how many people are typing in a specific keyword each month, this is known as keyword search volume.
Technical SEO in Brixton
Technical SEO refers to how changing various parameters on your website that requires a basic understanding of how to manipulate different technical aspects of your website such a mobile friendliness and load time.
Mobile Friendliness
Mobile friendly websites rank higher in Google searches than websites that don't work well on mobile devices. It's important Google users can access clear information using computers, tablets and mobile devices.
URL Structure
The URL structure effects SEO because the URL is an indication of what the website page is going to be talking about. Having a short specific URL is best than longer URLs unrelated to the content on that website page.
Identify and fix crawl errors
Crawl errors are talking about when Google fails to properly analyse a page on your website. You can use Google search console to identify and remove crawl errors on your website.
Identify and fix broken links
You can identify and fix broken website links using a SEO tool like Yoast or Moz. Fixing broken links can help boost your websites SEO score by improving the structure of your website.
Ensure HTTPS connection
Website visitors need to know your website is secure, having a HTTP connection with no SSL certificate set up to provide a HTTPS connection to your website can greatly damage your website SEO rankings.
Optimise load time
Ensure your website has a fast load time, load time is effected by a wide range of things such as hosting, chosen web design platform and the website design itself. Ensuring you have a quick load time can help boost your SEO score.
On-page SEO & Content Creation in Brixton
On-page SEO refers to changes you can make to the content and layout of your website page to boost the SEO score for that page.
Fix duplicate title tags
You can fix duplicate title tags by using a SEO tool such as Yoast SEO for WordPress websites. Yoast can help you identify multiple title tags on a webpage so you can make the correct changes. Moz.com also helps with identifying multiple title tags via page analysis.
Optimise images for SEO
Ensure you have clear, fast loading images on your website with the right descriptions for each image. This can help you rank higher on Google image search.
Optimise content quality
Ensure your website is full of valuable, shareable content that's helping answer peoples questions of providing them with some kind of solution to their problem. The more quality content available on your website the higher your website is going to rank in Google search.
Page structure
Ensuring your websites page structure is optimised for user retention and a fast load time are just two of the many SEO aspects your page structure effects. Ensure you have a page structure that's fit for purpose and is aesthetically pleasing.
Off-page SEO in Brixton
Get the best SEO keywords for your website for free here, just copy and paste the keyword list you need.
Google Business Profile
Having a Google business profile can help boost your SEO rankings as it provides a valuable backlink from Google and also helps improve your websites overall trust score.
Digital PR
Having a realistic and feasible digital PR strategy is important to understand where SEO is used to help boost your websites rankings and visibility online.
High DA Backlinks
Finding niche relevant, high-DA backlinks is important to help boost your websites online score. Niche relevant backlinks are also important and this is often overlooked when people are doing their own SEO.
Backlink Analysis
Backlink analysis helps you understand the difference between your backlinks and your competitors backlinks, you can replicate and improve your competitors backlink profile to enhance your own websites backlink profile.
Competitor Analysis
Analyse all the technical aspects of your competitors websites to identify what you may need to do with your website to improve your websites SEO score.
Social Strength
Social strength refers to how well presented your brand is on social media, connect your social media and website together to improve your SEO score.